The Maruti Suzuki Ertiga Price Point will Attract a New Mass of Consumers

The most anticipated new Ertiga has launched this month in October 2015, which is owned by India’s largest car manufacturer Maruti Suzuki which was previously tested in the past couple months. The Ertiga was previously disguised in camouflage and faced lifted since the Gaikindo Indonesia International Auto Show (GIIAS) in August 2015.

Maruti Suzuki Ertiga HD

Maruti Suzuki Ertiga HD

The changes in The Maruti Suzuki Ertiga

The changes made to the Ertiga are the chrome treatment proportionate to the vehicle without overwhelming the SUV itself, the embossing of the grille, the fog lamps with a new chrome design which adds an effect to make the SUV appear wider and bigger than it is, assisting the fleet sales of its size. The change in the rear is a revamp indefinitely using a set of reflectors in the back and an enhancement within the interior; from the start/stop button, upholstery, automatic folding mirrors, keyless entry and the SmartPlay infotainment system. The SmartPlay infotainment system was originally in the Ciaz, which features a touchscreen, Bluetooth ability, navigation and a reverse camera for safety. The most notable feature of the SmartPlay infotainment that the Ertiga includes is the safety feature on the base variant, which entails the add-on safety feature of additional airbags with ABS (Automatic Braking System) and seatbelt with pre-tensioners including the force limiters.

Maruti Suzuki Ertiga space comfort

Maruti Suzuki Ertiga space comfort

The Ertiga meets all the luxurious needs inside an SUV with a reasonable price tag, the major changes to the Ertiga were underneath the car; the engine, its equipped with a 1.3 multi-jet diesel engine packed with power using a 89bhp and 200Nm torque engine.

The changes under the hood

Its latest debut and strongest recognition is the second vehicle to come with a SHVS (Smart Hybrid diesel) hybrid system, the first one was the Ciaz Hybrid. The SHVS system utilizes lithium ion battery or an integrated starter generator to assist the regenerative braking, which converts the kinetic energy of the rolling wheels and turning into effortless energy to charge the battery. The integrated motor increases the engines power turning it into the ideal fuel efficiency vehicle, by 18 percent to 24.52 percent kmpl, this is 9 percent more than before. The 1.3-litre engine will cycle energy and increase the fuel efficiency and mileage, as an important feature to note its’ equipped with a five-speed manual transmission.

Maruti Suzuki Ertiga Side Pic

Maruti Suzuki Ertiga Side Pic

The Ertiga adapted the FAME scheme developed by the Central government, which offers incentives back to the owner of up to Rs 29,000 on the electric and hybrid vehicles, with additional eligibility for more incentives and making the Ertiga an environmentally friendly car to reduce the owner’s carbon footprint.

The Ertiga is just in-time for the Dussehra-Diwali sales with its launch date, it’s designed to appeal to individual buyer on the reasons above and equipped with luxury features accessible to anyone, it recently introduce two new colours—beige and blue.

Its believed that the style is in-alignment with the S-cross with the new sophisticated grille, noted on its new design but also as a utility vehicle to influence its latest model in 2016.

What you have to pay for it

The price point of the Maruti Suzuki Ertiga is Rs. 5.99 lakhs to Rs. 9.25 lakhs. Overall the latest SUV is equipped to as a luxury car at a reasonable price point equipped with many features than the latest version, with the exterior and interior finishes the company meets all the consumers’ needs paying close attention to the passengers and driver with a dual-tone finished dashboard, brown seat fabric, comfortable steering for commuters and non-commuters; it’s ideal for the business woman or man.

Maruti Suzuki Ertiga in Show Room

Maruti Suzuki Ertiga in Show Room

With the recent additions of the Ertiga, and options of a petrol, diesel and CNG option—the Ertiga is bound to be a popular choice amongst the Indian mass, for instance in Mumbai. The competitive price point will steer its target market to be influenced by its new design, latest technology improvements and compete with other automotive companies such as, the Honda Mobilio and the Renault Lodgy.

Maruti Suzuki Ertiga HD pic

The cosmetic updates are just the additional features to attract its growing market, but the actual success of the Ertiga will be determined in the upcoming months based on its marketing initiatives and sales. The latest addition to Maruti Suzuki is estimated to influence its Indian mass, and with additional improvements and additions to its line of compact vehicles. Maruti Suzuki has a chance to make an huge impact with its new target market as well as loyal consumers.

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